At BMG, I established the UX strategy from the ground up, designing user-centric digital experiences for large enterprise clients and leading ideation sessions with business stakeholders to develop solutions based on user needs, using various research methods such as interviews, usability testing, and data analysis to inform design decisions and optimize user flows.

At SnelStart, I facilitated design thinking workshops, aiming to comprehend a complex problem and assist stakeholders in refining their business strategy. Throughout the sessions, I guided them in exploring various scenarios and concepts, enabling them to validate their potential solutions. We collaboratively analyzed the challenges at hand and arrived at innovative and practical approaches to address them effectively.

At Action I’m conducting comprehensive user research by applying diverse methodologies such as interviews, in-store observations, surveys, and usability testing. This enabled me to gain deep insights into customer needs and pain points, ensuring a user-centric approach to design.

At KPN i’ve assisted the team by identifying and understanding new target groups, contributing to the expansion of market reach and customer engagement. During this project I developed journey maps to visualize and analyze the end-to-end customer experience, identifying pain points and opportunities for improvement.

At Novum I guided teams through the setup and implementation of experiments, following the principles of Design Thinking and Lean Startup methodologies. My focus was on driving innovation and making a tangible impact on improving the lives of Dutch citizens. Supported teams during the ideation and prototyping phase, utilizing my expertise to transform abstract ideas into concrete and tangible concepts.

Our primary objective was to create a streamlined and user-friendly experience for returning one or more parcels. Throughout the design process, I ensured that sustainability was deeply ingrained in the platform's flow. With a strong commitment to simplicity, we focused on designing an intuitive and efficient return process. This guided the development of a seamless flow that prioritized ease-of-use and convenience.

During my time at Essent & Energiedirect.nl, I took on the responsibility of designing the UX of the Essent & Regelneef app. With a deep focus on user-centric design, I conducted extensive research to understand the specific needs of various target groups. This research formed the foundation for developing relevant functionalities that catered to the unique requirements of our users.

As a UX Designer at Eneco, I played a pivotal role in shaping the design and interaction model for a data platform. Collaborating with seven diverse stakeholder groups, I facilitated a comprehensive exploration of the desired user experience through the lens of the customer journey. This collaborative approach allowed us to gather valuable insights and align on the vision for the platform.

In this role I am responsible for guiding innovation teams by applying Design Thinking & Lean Startup principles as a “way of working” in combination with researching (new) technologies and laws and regulations such as Blockchain, Artificial Intelligence and PSD2. In addition, I contributed to the bank-wide renewed Innovation way of working.

As the designer responsible for the development of Pearson's employee portal, I employed Design Thinking principles to deeply understand the needs of employees and create a transformative user experience. Through comprehensive research and user-centered design practices, I ensured that the portal effectively addressed the unique challenges and requirements of the employees. By prioritizing user needs, feedback, and usability testing, I iteratively refined the portal's design and functionality to create an optimal user experience. This continuous improvement approach allowed us to address any usability issues, enhance engagement, and ultimately increase the overall satisfaction of the employees.

I conducted thorough research on the accessibility and usability of Calvin Klein's updated mobile website. Moreover, I made sure to incorporate the AA level of compliance with the Web Content Accessibility Guidelines (WCAG 2.1) into the website's design.

As part of my work for the Danish government, I developed an intuitive online dashboard for citizens. The primary goal was to enable citizens to easily update their data. To achieve this, I provided multiple customer journeys, flows, a comprehensive style guide, and interactive clickable prototypes. The IT team readily embraced and implemented these deliverables, resulting in a successful and user-friendly dashboard for the citizens.

Every day, Economic Affairs sends out inspectors who have to report various matters on paper. For this I designed an iPad app that simplifies the life of the inspectors and can provide faster insights into violations and fines. This allowed the inspectors to work more effectively.

I was responsible for the design and testing of BP's customer loyalty app. The main focus of the app was to encourage customers to make additional product purchases. Leveraging the power of A.I., the app displayed relevant "bonus" offers to users, allowing them to save up for special promotions and rewards.

For Shell I worked on an employee app in which various personalized solutions could be purchased quickly and easily.

For SKF I worked on a service iPad app for maintenance and assembly. Here, customers can safely and efficiently see when maintenance needs to be done on one of their ships. Thanks to IoT applications, this is automated and the ships could be traced well.

For Bosch, Siemens & Neff I worked on an iPad app that allows different devices to communicate with each other. The focus was on a "cooking together" functionality. For example, it was measured what was still in the fridge and it was possible to observe your food in the oven with a built-in camera. An A.I functionality has also been built so that new dishes are created daily based on your dietary wishes and what is already in the fridge.

IBM Studios is a global network of studios where business results are achieved using Design Thinking. In this role I am responsible for developing and researching digital solutions such as mobile and web applications for multiple international clients and I facilitated Design Camps. This is a 5-day workshop in which partners and customers are introduced to the Design Thinking methodology.

I conducted extensive research on the diploma register for DUO. Based on my findings, I presented several recommendations on effectively implementing this new functionality and bringing it to life.

For Tas.nl I worked as a product photographer and visual designer. In addition to photographing bags, I have designed various digital and print expressions such as banners on the website and brochures.