I’m a Principal Product Designer at Action where I’m conducting extensive user research by applying diverse methodologies such as interviews, in-store observations, surveys, and usability testing. This enabled me to gain deep insights into customer needs and pain points, ensuring a user-centric approach to design. By actively involving stakeholders in the process, we ensured that their perspectives were considered, leading to well-rounded and inclusive design solutions. We gained understanding of the user journey and identified opportunities for improvement. These journey maps served as a guiding framework, informing the design decisions and enhancing the overall user experience.
Understand your clients first.
Solving the right problem
Solving the right problem
I organize and facilitate ideation and exploration workshops, creating a collaborative environment for stakeholders to come together and generate innovative ideas by encouraging a culture of collaboration and co-creation, I ensure that diverse perspectives are leveraged to drive the development of unique and impactful design solutions. I successfully delivered design solutions that not only met business goals but also enhanced the overall customer experience. By combining user research, stakeholder collaboration, and data-driven decision-making, I’ve worked on solutions that respond with our target audience.
What People Are Saying
“I had the opportunity to work with Tessa for a year at one of the biggest retailers in the Netherlands. During our time together I have experienced Tessa as being an eager and very thought out colleague.
Every challenge that came on her way, she put her teeth in and didn't let go until the problem was solves. She excels in user research, field research and uncovering the user needs by executing Design Thinking & Lean UX flawlessly.” — Giorgio Lefeber
"Tessa can best be described as a once in a while rarity that can instantly knock you off your feet. She is extremely passionate about UX, covers the full spectrum from research, design and validation and has the right mindset to inspire others in building the right product. Tess has an irresistible drive for understanding customer needs and solving their problems. As a person she is so much fun to work with. I will never forget the many random laughters and talks we had together. Especially since we share the same culture and love talking Indofood. Furthermore she is very easy going, mega thoughtful, strong in communication and always wanting to collaborate and deliver value together. She is an absolute gem!"— Djunaedi Flohr